I hated these “signs” when they appeared. They’re everything signs shouldn’t be: difficult to understand, vague, pointing to places they care about rather than ones you do: “It lists shops, or rather it doesn’t list shops it lists ’shopping arcades’ or ’shopping areas’ — and the ’shopping area’ (at least those listed) is not how people navigate. It’s an advert for anything that’s “not the bull ring” dressed up as information, it’s advertorial, it’s more street clutter on an already cluttered New St, and it’s crap. At least it tells you where the train stations are (although not Moor St which is nearest).” But as I saw yesterday, it’s no longer even pretending to be a sign: Where’s the justification for more adverts? How are people going to find the Burlington Arcade now?
