Planning your journey online can be useful, save time and money if you do it right (and if then the busses actually turn up of course) so kudos to Network West Midlands for promoting that. In a bold marketing move, they’ve got for a poster campaign all over the city to promote planning your journey online without mentioning where one might do that. Small posters and large billboards: No web address, URL, app, QR code, nor mention of any of the three online journey planning services they promote at all. Brave egalitarian move, or oversight (all of the posters they’ve got that promoting offline things like bus-passes do have their web address on)? Bold, brave. Er, Centro?
