Posts Tagged ‘ creative director ’

Why Birmingham needs a Creative Director – the problem they could solve

Over on Created in Birmingham there’s a healthy discussion around the Creative City Awards, and it’s indicative of a growing disquiet that can be heard particularly in the ‘creative’ sector. But I don’t just think it’s “arty types not understanding the real issues” – it might just be because people whose work is creative have the vocabulary to express disappointment in the poor understanding of design, art and the living environment that the council seem to display. There’s a problem with marketing, we live in an age where bullshit is sniffed ever more easily. Bloggers, press are much more capable of crying foul on the fluff that comes out of people’s mouths and PR departments. If you claim that “the Creative City Awards received over 40 submission entries, which is a great testament to the strength and depth of creative business in the city” then people are going to know and tell that there are 3,433 companies (2004 figures) and 25,925 creative workers city (2005 figure) and somehow “over 40″ doesn’t sound so good. The council, and other bodies that follow their lead, won’t hold off on their desire to paint the “everything is brilliant” picture. They extend the...

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It aint what you spend

The financially obsessed, economically right-wing, Taxpayers Alliance have released a table of councils publicity spends (based on Freedom of Information Requests) and it doesn’t surprise to see Birmingham at the top (it is the largest local authority in the country after all).  It shouldn’t be surprising, so I found the beeb’s take on the story a little light to say the least. It shouldn’t be hard to combine these figures with census datato find (roughly) the amount spent per head – a useful comparison but not a headline grabbing story. For the record Birmingham’s spend works out at £14 per head per year, Liverpool’s is £21, Manchester’s £13 and Leeds’ £6 – not that much when you compare them for example with the cost of placing a classified ad  in the Evening Mail. Of course, rather than getting het up about how much is spent – it’s much better to think about how it’s spent, and so, would a Creative Director help in that regard?

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BiNS is mostly by Jon Bounds a Birmingham based social web consultant, producer and writer., You can hire him to work on your social web campaigns or anything really—he's not fussy. Follow him on twitter or drop him an email.

There's also the odd bit of stuff from Danny Smith.

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