Maybe I’m romancing it because I’ve never been formally trained, or glimpsed behind the curtain of the modern newsroom. But I carry the naive notion that a journalist should be a Jedi wielding TRUTH like the Force and ramming the lightsaber of FACTS up the arse of all that is corrupt. I know it can’t be easy, not only do you have to meet deadlines, smoke fifteen packets of cigarettes a day, and wear a hat with a small ticket that says ‘PRESS’ on it but you also have find interesting things to write about every, single, day. So its not surprising that many journalists fall for the Dark Side of PR. Like this story here http://tinyurl.com/ykn7639. The story is about a squirrel that has been banned from a popular Midlands theme park. Now this theme park is only mentioned twice, but once is in the headline and the entire story is about a new ride — that, apparently defying all common sense, is so good even the fucking squirrel enjoys it. They even named the squirrel after the ride making sure the journo HAS to mention it at least once. Interestingly, the technique they are using to this...
- Home
- Articles
- Catherine O’Flynn’s Top five Brum shopping experiences
- Frankfurt’s Christmas market
- A trip to the beach
- Rotunda development
- 2007, the sands of time
- See you Under The Rotunda
- That was the year that was 2006
- Reading Festival
- Wilbur the acidental tourist
- Twinbuktu
- Pantomime Horse Grand National 2006
- Pantomime Horse Grand National 2005
- Videos
- Misc
- Brummie Of The Year
- Shop
- Blogroll
- Contact
- Talk







