Spread your legs

26 May 2010
By

“Six hundred paces from the Bull Ring is The Custard Factory”.

The Custard Factory has a new website (which feels unnecessarily to need to put down the perfectly serviceable, if neglected, old one).

Custard Factory

It claims that the Custard Factory is 600 paces from the Bull Ring. Walkit.com puts that at nearer 1,200 — almost double. At the absolute closest I can’t envisage a way it’s less than 800.

Maybe they’ve got Seven League Boots, or maybe it’s PR bullshit.

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  • http://www.alexhughescartoons.co.uk alexhughes

    Depends on your definition of a pace – Wikipedia has it as being 58.1 inches (http://en.wikipedia.org/wiki/Pace_(length) ).

    0.5 miles = 31 680 inches, 31680/58.1 = 545 paces (approx.)

    Walkit defines a step as being 69cm = 27 inches (http://walkit.com/faq/#step-count ).

    Or, to put it another way, 1 pace = 2 steps, or the distance travelled by one foot in a full stride.

    (knew that degree in maths would come in handy one day).

  • http://peteashton.com Pete Ashton

    To be fair Bennie's been using the 600 paces thing for years now. It was on some of the really early promotional stuff I saw the other year. And knowing him I'm sure he got someone to walk it.

  • booby

    maybe people used to walk faster back in the day.

  • http://www.jonbounds.co.uk/ Jon Bounds

    I call bollocks on that, one pace is one step im(not so)-ho ;)

  • Ben

    I love how the site bigs up “magnet for creative types across the midlands” and then gets a London web agency to build the site rather than the tens of web agencies based there?! I guess the creative types just aren’t good enough, huh.

  • Ben

    I love how the site bigs up “magnet for creative types across the midlands” and then gets a London web agency to build the site rather than the tens of web agencies based there?! I guess the creative types just aren't good enough, huh.

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