“Six hundred paces from the Bull Ring is The Custard Factory”.
The Custard Factory has a new website (which feels unnecessarily to need to put down the perfectly serviceable, if neglected, old one).
It claims that the Custard Factory is 600 paces from the Bull Ring. Walkit.com puts that at nearer 1,200 — almost double. At the absolute closest I can’t envisage a way it’s less than 800.
Maybe they’ve got Seven League Boots, or maybe it’s PR bullshit.