Owls – low key teaser promo

ob5.psd @ 50% (RGB/8#)

I’m putting this up out of love for the sheer audacity, the Gallery Of Owls (in Woodbridge Rd, Moseley, no website to link to) have sent us this press release. This is it, no text, no nothing. Best of all it came as a photoshop .psd file, easily openable only by those with £600-plus photoshop software (or the web savvy to find alternative viewers).

Go owls.

[EDIT: They’ve just followed up with a jpeg version, still remarkably low key for a press release (they normally need info). I don’t think you can do teaser stuff without putting it up somewhere — poster or online — still, I’ve fallen for it and I’m intregued to say the least.]

1 comment for “Owls – low key teaser promo

  1. dp
    23 November 2008 at 6:04 pm

    Tease indeed. Probably gets more attention that way. But a little search produces several useful links. Here, here, and elsewhere.

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