Cats like Felix like local politics

A surprise new candidate for Mayor hit Birmingham on April 9, in feline form. Felix the cat is campaigning for the UK to be a bit more mischievous during National Mischief Month in April

Felix the cat food are staging a marketing campaign at the moment, not only were they projecting paw prints in the middle of the night onto Brum landmarks and buying a wrap-around in the Birmingham News free paper they were dressed up as cats with placards outside the Council House today.

Unusualy the placards weren’t decrying Single Status, but proclaiming Felix’s candidacy for Birmingham mayor. Now, despite the best efforts of the Mail, Brum doesn’t directly elect its mayor.


  • Do Felix’s advertising agency not know that, unlike London, most cities have an honourary mayor voted for by the council?
  • Do they know, but don’t think we know? Mind you, with the media coverage, a lot of people round here probably think they’ve got to vote for Ken or yellow slapheadman.
  • Are they petitioning the council to recognise Felix for his long service in Brum’s council chambers?
  • Or had they just got a big campaign worked out for London and couldn’t be arsed to even slightly ammend for Brum?

I think I know the answer, and I’m not being catty ;)

6 comments for “Cats like Felix like local politics

  1. Stephen Booth
    17 April 2008 at 1:14 pm

    Given a choice between an animated cat or the current crop of potential candidates, Felix would get my vote.

  2. Julia
    16 June 2008 at 2:06 pm

    This was nothing to do with electing a Birmingham mayor – it was a uk wide marketing campaign which was a bit fun for National Mischief Month!! The events were run accross cities in the UK.

    Stephanie Case, Senior Brand Manager for Felix, said, “We’ve got lots to learn from our pets and our children, who really capture the spirit of innocent, light-hearted mischief and bring a smile to our faces with their playful behaviour.

    We’ve launched Felix Mischief Month to encourage Brits to lighten up and inject a little light-hearted fun into their lives.”

  3. 16 June 2008 at 2:10 pm

    Indeed, I was making the point that what looked a clever campaign in London ‘Felic for Mayor’ didn’t work at all in Birmingham.

  4. Julia
    17 June 2008 at 10:46 am

    I think the words “lighten up” says it all!

  5. 17 June 2008 at 10:58 am

    Um, smiley, the general tongue in cheek nature of the site (if indeed you have looked at anything other than this, quite old now, post) ;)

    Not the best way to interact with people who were amused by, and having a bit of fun with, your campaign.

  6. Julia
    18 June 2008 at 2:19 pm

    It’s not my campaign and you’re right I have obviously got the wrong end of the stick about what this website is about.

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