Retail Repackage Remodel

9 February 2008
By

Retail Birmingham Website

Retail Birmingham is a BID – Business Improvement District – with is (stop me if I’m wrong here) kind of a government approved council for businesses in its area, they have a few tax breaks or something and power to spend a bit of cash on things to improve their locale. They’ve got a new website - lovingly and beautifully designed by local dudes 383.

The site itself is smart, but the content doesn’t seem to know what it is – is it for customers (nice maps and guides, event listing) or the BID itself (don’tcha think that huge title might be a little confusing?) ?

For Brum geeks tho’ – the fun is, subscribe to the RSS feed and get news that doesn’t get the ‘huge Jamelia forehead shot’ treatment on the site – including (how the hell do they calculate?) footfall figures for the city centre:

January footfall figures: -5.8% on last years figures

Birmingham City Centre – busiest days in January

Sat 26 Jan – 284,263

Sat 12 Jan – 242,032

Sat 19 Jan – 238,871

Fri 25 Jan – 206,262

Fascinating stuff – and there’s nice jetwash-porn with before and after pics of when Ramora (a local company for local people) deep-cleaned the streets.

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BiNS is mostly by Jon Bounds a Birmingham based social web consultant, producer and writer., You can hire him to work on your social web campaigns or anything really—he's not fussy. Follow him on twitter or drop him an email.

There's also the odd bit of stuff from Danny Smith.

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