Retail Repackage Remodel

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Retail Birmingham Website

Retail Birmingham is a BID - Business Improvement District - with is (stop me if I’m wrong here) kind of a government approved council for businesses in its area, they have a few tax breaks or something and power to spend a bit of cash on things to improve their locale. They’ve got a new website - lovingly and beautifully designed by local dudes 383.

The site itself is smart, but the content doesn’t seem to know what it is - is it for customers (nice maps and guides, event listing) or the BID itself (don’tcha think that huge title might be a little confusing?) ?

For Brum geeks tho’ - the fun is, subscribe to the RSS feed and get news that doesn’t get the ‘huge Jamelia forehead shot’ treatment on the site - including (how the hell do they calculate?) footfall figures for the city centre:

January footfall figures: -5.8% on last years figures

Birmingham City Centre - busiest days in January

Sat 26 Jan - 284,263

Sat 12 Jan - 242,032

Sat 19 Jan - 238,871

Fri 25 Jan - 206,262

Fascinating stuff – and there’s nice jetwash-porn with before and after pics of when Ramora (a local company for local people) deep-cleaned the streets.

This entry was posted on Saturday, February 9th, 2008 at 8:32 am by Jon Bounds and is filed under internet, review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  1. [...] Retail Birmigham A new website for the central Brum Business Improvement District, built by 383. BiNS has commentary. (tags: website birmingham 383 bid internet) [...]

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