World Heritage Site status is a wide ranging beast, from The Great Barrier Reef to Liverpool’s docks and many non-wet places in between. According to the quotes on The Stirrer the council and Jewellery Quarter association see it as a boost to tourism:
“The resulting profile and recognition on the international stage would provide…a huge boost to tourism..” (Birmingham’s Cabinet Member for Regeneration Neville Sumerfield)
“Although the Quarter has two museums – one of the jewellery, the other celebrating the history of the pen, I’m not sure we’ve got enough to keep the tourists here. We need more help from Advantage West Midlands.” (Marie Haddleton of the Jewellery Quarter Association)
Not sure how being on a list that few people are aware of will boost tourism at all (did you know there were 851 World Heritage Sites to visit before you die?) – but it may be a boost to conservation in the area, which can only be a good thing.