Sponsor the Sandvik lights

Fairly odd way to make money for the Lord Mayors Charities (via):

For a minimum donation of £5, … people can dedicate a white light on the 50ft (15m) pine tree… to commemorate loved one’s who’ve died.

Lord Mayor Randal Brew XI said: “We hope this will be a positive way of giving comfort to the bereaved while helping to generate funds for the Lord Mayor’s Charity Appeal.”

Something just doesn’t sit right – you can’t have a remembrance tree, and have it surrounded by large adverts, can you?