UCE are “in the process” of changing their name, and they want Birmingham in the title as:
Research shows that universities that have the name of their location in their title are more easily recognised and remembered by potential applicants, increasing their ability to recruit able and committed students.
Wikipedia (so caveats apply) says that it will either be “Birmingham City University, Birmingham Chamberlain University or Birmingham Metropolitan University.”. My money is on Chamberlain, as Birmingham City University sounds like it’s a football academy, and Metropolitan sounds too Manchester. But, before they decide can you think of a better name? Birmingham Frank Skinner University sounds good to me – and he is an alumnus.